Digital Marketing Channels In 2020
Three Essential Digital Marketing Channels In 2020! Saying 2020 has been a challenging time for marketing professionals can be a daunting task. While some companies and industries are more affected than others, every marketer needs to take a step back and re-evaluate their marketing strategies in order to adapt to a rapidly changing situation.
Many companies can take this opportunity to jump to new platforms and marketing channels to engage their audience in completely new ways. There are plenty of good reasons to test new social media channels, but if you are re-evaluating your marketing plan, ignore some of the tried-and-true digital marketing strategies that already have a record of success.
Here are three well-established digital marketing channels to consider whether you can add your own strategy or upgrade.
Three Essential Digital Marketing Channels In 2020
When it comes to digital advertising, email is the go-between. However, like wine or whiskey, email marketing continues to get better with age. Today, email can adapt to receive the device the recipient uses to access his inbox, from a smartphone with a touch screen to a desktop with a mouse and everything in between. Messages can be text-based or almost shared as a website.
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If you have not yet used email marketing, this is a good time to start your marketing strategy. Even if email is already part of your plan, this is a good time to rethink how you use the channel and look for more opportunities to install and drive results. At OPTIZMO, we are seeing an increase in email marketing activity in companies in many industries. For most people who work from home, at least temporarily, email can be very effective in driving results.
Similar to email, SMS marketing (text message) is not a new kid on the block. It has been the basis of daily life for many consumers since buying their first cell phone. While we might consider sending text messages as a way to send a quick group message or request a photo of the grocery list you left at the counter, sellers have gone to the station at increasing prices over the past few years.
However, SMS marketing can be a challenge, and like email, it requires strict compliance with a set of rules. The channel itself is much more restrictive than most marketing channels, as it is limited to mobile devices and only supports a limited number of text characters.
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Besides the challenges, SMS can be a powerful tool to integrate with your other marketing plans to deliver a complete and effective communication strategy. Many marketers use SMS via email as a way to get important or timely information to customers or real-time subscribers.
Since the first animation, people have enjoyed watching video content. With the advent of 4G, LTE and now 5G mobile phones, with fast-paced broadband running in many homes and businesses, delivering video content suddenly became a quick and easy process. With that easy access exploded video content for users to download or stream on any device they have. Today, video marketing is a growing social network, with companies creating all kinds of customer content and their prospects.
While high-quality video still requires high quality equipment, it is now possible for anyone to record high quality video on a smartphone in their pockets. This has given marketers the ability to create art with video content, without significant investment. It is a far cry from the days when only major brands could afford to shoot and use TV with ads.
Video also varies surprisingly well when it comes to developing old content. By 2020, with social exclusion and homework becoming the norm, video can provide a way to deliver more personal messages, while face-to-face communication is limited.
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Whether it’s recording videos of your company team members in their home offices or using user-generated content in product reviews, the video can help close the gap and create more connections with your people. Once you have video content, it’s easy to incorporate it into your other marketing channels, such as email and social, to increase your impact.
There are many other marketing channels you should use throughout your marketing strategy, but be sure to check out each of these as you continue to refine your entire marketing plan for the rest of the year and beyond.