What is the future of digital advertising? | I have decided to predict what the future of internet advertising will be like on a 5–10 year horizon and try to share how direct and indirect advertising media can develop and the main trends that I am currently Looking at in the world.
What is the future of digital advertising?
1. Investment in Google AdWords will decrease
Google AdWords is one of the most important advertising platforms globally, and most companies that want to stand out in advertising choose AdWords for advertising. The truth is that of recent changes to begging the right column of advertising. Subsequently, prices have risen again, and this increases competition rapidly. I think companies looking for other advertising tools will reduce their presence which helps them sell.
2. Important Importance of Email Marketing
Email marketing campaigns have been in crisis for a long time, but the truth is that email marketing is successful, especially if segmentation is sufficient and you work with quality databases; I believe email marketing will continue to value, Especially for specific promotions or discounts.
3. Ads on social networks will continue to grow
First social networks that placed bets on advertising to make their use profitable, such as Facebook, Twitter, Tencent, and more recently Instagram.
Advertising has become an inseparable friend to the existence and monetization of social networks. Therefore, I believe that companies’ investment in advertising will continue to grow due to the huge potential for segmentation in the coming years.
4. Definitive bet on SEO to supplement SEM
Optimizing the website for search engines, which is for Google, will be an obligation for companies that want to excel in their field, so are developing a successful content marketing strategy, using one or more blogs. Thanks for writing, and improving the web will become an unforgivable duty for companies.
5. Advertisements on physical media will continue to decline
Traditional advertisements in print media have been in decline since the appearance of online advertising. While the trend will continue in the same direction in the coming years, advertising campaigns in traditional media (press, television, radio…) will be fewer and fewer segments. It is profitable due to its low capacity and high cost.
The division is no longer a recommendation; it will become an unavoidable liability, especially for advertisers trying to optimize the ROI of micro-segmentation, increasingly tight advertising campaigns and budgets, and increase the number of customers of our companies. This Marketing will be important in the segment, loyalty marketing, and referral.
7. Large Scale Data Analysis
The statistical data gained daily with the launch of advertising campaigns are more and more numerous. Therefore, a detailed analysis becomes a pressing need to obtain conclusions to make decisions, the importance of big data for corporations. Increasingly it will be necessary to know and predict the future behavior of your customers.
8. Advertising blockers will be feared
The presence and expansion of ad blockers have alerted the digital advertising sector, as it is a serious setback to face. Ad banners appear on websites that users are visiting, coexisting with ad blockers. It will bring a lot of headaches for advertisers.
9. Search for collaboration with influential people
Recommendation marketing is the fastest-growing, owing to the high credibility and impact between influencers and their followers, brands collaborating with influencers to try and deliver favorable opinions for their products and services. Will continue to trust.
10. New formats and advertising platforms
The emergence of new advertising formats and new advertising platforms will attract more investment in digital marketing, as these formats help in a more sophisticated and recruiting-selling-follow-up recommendation process.
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